Social Media, Video, Visual Storytelling

LinkedIn’s Live is Perfect Platform for Law Firms

LinkedIn’s just announced the launch of LinkedIn Live, a new service allowing its 600 million users to live-stream video content on the social network. Right now, the use of it is by invitation only, but soon the company will be rolling out broad availability. LinkedIn anticipates that the user-made videos will involve content such as Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. The successful use of video by law firms and lawyers will be a massive differentiator in a very competitive marketplace. Law firms compete for their client’s attention with newsletters and alerts, but more and more clients get important information via video, including YouTube, Facebook, Instagram and Twitter, as well as CLE platforms. While these other outlets already offer video capabilities, LinkedIn has the deserved reputation of being for business, not just for amusement. The other platforms appeal to all audiences, where LinkedIn’s business focus stands out. For…

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