Category

Social Media

Social Media, Video, Visual Storytelling

LinkedIn’s Live is Perfect Platform for Law Firms

LinkedIn’s just announced the launch of LinkedIn Live, a new service allowing its 600 million users to live-stream video content on the social network. Right now, the use of it is by invitation only, but soon the company will be rolling out broad availability. LinkedIn anticipates that the user-made videos will involve content such as Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. The successful use of video by law firms and lawyers will be a massive differentiator in a very competitive marketplace. Law firms compete for their client’s attention with newsletters and alerts, but more and more clients get important information via video, including YouTube, Facebook, Instagram and Twitter, as well as CLE platforms. While these other outlets already offer video capabilities, LinkedIn has the deserved reputation of being for business, not just for amusement. The other platforms appeal to all audiences, where LinkedIn’s business focus stands out. For…

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Media Relations, Social Media, Twitter, Uncategorized

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news. And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from Salvador Rodriguez, an enterprise and cloud-computing reporter for @Reuters. I don’t have much to pitch him on behalf of my clients, but I do enjoy his musings about some of his interactions with PR reps. But before we start, warning Tweet #1: Don’t address him as Slavidor, because he will…

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Social Media, Writing, Writing Advice

When to Choose Vanilla Ice Cream over Rainbow Sherbet

I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s better to just be straightforward – even when vanilla does not seem as exciting option. To understand the advantages of straightforward writing, look no further than The Elements of Style, the “writer’s bible” by William Strunk Jr. and E.B. White that was originally published nearly 100 years ago. Strunk and White say: Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not…

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My Visit to Facebook: More Than Just a Tech Company in Silicon Valley

There is no doubt about it, Facebook is a cool company. Like many Silicon Valley companies it has all the talked-about perks of a technology company, but from the moment I arrived on its sprawling campus I sensed this place was special: In addition to the lack of dress code, free food, bikes to move around the campus available everywhere, and an arcade to blow off steam. But at the heart of Facebook’s campus, and throughout its campus are the constant reminders of Facebook’s efforts to communicate, connect and be something that another Silicon Valley does so well, be different. The walls around the campus showcase original art due to an artist in residency program surrounding its open workspace. There are silver mylar balloon numbers floating above some of the desks. Why? Look up Facebook profiles and learn they represent workplace anniversaries. My tour was a part of my Public…

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