Love your Bio: It’s Your best PR Tool
Your bio is your Valentine. You may not realize it but it is your best PR tool that if updated regularly, can show you love all year long. Clients often say it is the first way (after a recommendation has been made) for your qualifications and accomplishments to become known to that prospective client. The same holds true when a member of the press, or the public wants to know more about you. Studies show that attorney bios are the best-read portion of any law firm website, generating more than 50 percent of all page views on those sites. Now that is love. The bio is the place where every lawyer can become noticed. Think about it for a moment; in 1994, when there were essentially no law firm websites, lawyers relied on printed books that only were updated once a year (or a CD-ROM) in the form of static…
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