A timely topic or news story is the core of what PR professionals use to secure an. What accompanies that pitch more often than anything else is an attorney’s bio describing his or her experience related to that pitch. Yet, that bio can be the most ignored piece of content on a law firm website. Lawyers often neglect keeping their bios fresh, let alone updating them on a regular basis. As a result, not only are PR opportunities missed because reporters can’t find sources when searching a site, but new business opportunities are missed because a potential new client is looking at stale information. Nancy Slome, a principal at One to One Interactive, says the most important aspect of any law firm website is well written and updated attorney bios. Nancy recently spoke at the Legal Marketing Association’s Bay Area Tech Conference about the importance of keeping an attorney’s professional…