Category

Video

Social Media, Video, Visual Storytelling

LinkedIn’s Live is Perfect Platform for Law Firms

LinkedIn’s just announced the launch of LinkedIn Live, a new service allowing its 600 million users to live-stream video content on the social network. Right now, the use of it is by invitation only, but soon the company will be rolling out broad availability. LinkedIn anticipates that the user-made videos will involve content such as Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more. The successful use of video by law firms and lawyers will be a massive differentiator in a very competitive marketplace. Law firms compete for their client’s attention with newsletters and alerts, but more and more clients get important information via video, including YouTube, Facebook, Instagram and Twitter, as well as CLE platforms. While these other outlets already offer video capabilities, LinkedIn has the deserved reputation of being for business, not just for amusement. The other platforms appeal to all audiences, where LinkedIn’s business focus stands out. For…

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Content Marketing, Video, Visual Storytelling

Which of the Three Essential Video Types are Best for Your Law Firm?

In an age where quick snippets of video draw attention, show up in myriad on-line feeds and are proving to drive more traffic and have measurable benefit to businesses, law firm’s need to be well versed in where to start in video, and what kind of videos are best suited for their firm. Marsha Druker, a writer who regularly discusses the use of video in marketing, just wrote an interesting article for MarketingPros.” Embedded in her piece are important lessons for law firm websites. Druker argues video content is the best way to tell a company’s story. Google ranks pages in part because of how long visitors stay on the pages, and visitors stay for an average of two minutes longer on pages with video. There are three types of videos classified in Druker’s piece: testimonial videos, explainer videos, and company-culture videos. Testimonial videos showcase big fans of your products or…

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