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Blogging

Blogging, Content, Content Marketing, Writing, Writing Advice

Blogs Are Not Law Review Articles

Last year on this blog we highlighted the comments from several experts on best practices in writing for a blog. We are reminded often by blog advocates that the platform is an essential tool lawyers use to communicate with their audiences, show their skills and expertise, and to become thought leaders. It’s an opportunity that law firms should take full advantage of. Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss, said it is crucial for lawyers not to use legalese but to write so that you can be understood by a broader audience. Jacqueline Madarang, a senior manager for digital marketing communications and marketing technology who’s now at the D.C. office of the Bradley law firm, said she created a writing workshop at her firm so that legal bloggers there can understand expectations about what a blog should deliver. These two, and the other panelists, also noted that blog items are vastly…

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March 14, 2017 * by CherylBame
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June 23, 2016
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Blogging, Content Marketing

Blog RX: Prescriptions for Advanced Blogging Techniques

Everyone may want to blog, but not everyone knows the best ways to develop one. To provide insights and direction, the Legal Marketing Association’s Public Relations Shared Interest Group (SIG) held an incisive webinar on June 20, 2016 called “Blog RX: Prescriptions for Advanced Blogging Techniques.” The panelists are some of the most well known marketers in the legal industry including Jayne Navarre, principal of Jayne Navarre Associates; Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss; Jacqueline Madarang, digital marketing technology manager at Bradley Arant Boult Cummings in Birmingham, Ala.; and Deborah Dobson, marketing technology manager at Fisher Phillips in Atlanta. As moderator, Navarre said the best blogging practices include the four P’s: platform, placement, purpose and presentation. Before you kick off a blog, you need to identify its purpose. Is it to brand the firm? Or, to brand a practice group? This will also help determine…

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June 23, 2016 * by CherylBame
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Blogs Are Not Law Review Articles
March 14, 2017
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February 14, 2016
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Blogging, Blogs

Fall In Love Again With Your Blog

Blogs are like relationships and relationships go through many stages. When the flame dims, it’s a signal that it is time to stroke the fire that made you fall in love with blogging and all that it has to offer. That is how I feel about my blog. When I started it in 2008, I blogged at least twice a week, maybe three times. I nurtured it, fed it with relevant content that readers would enjoy, but mostly, I spent time with it because I was passionate about blogging and it was fun. On Valentine’s Day I thought it was the perfect opportunity to remind myself and others of ways to keep the blogging love alive. Re-ignite your passion. Write about what inspires you. I know many people struggle to find topics for blog posts. But, good ideas are everywhere. Monitor breaking news. Check the court dockets for filings and decisions. Look at…

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February 14, 2016 * by CherylBame
Related posts
Blogs Are Not Law Review Articles
March 14, 2017
Blog RX: Prescriptions for Advanced Blogging Techniques
June 23, 2016
Blogs Create Powerful Connections to the Media
December 16, 2015
Blogging, Blogs, Media Relations

Blogs Create Powerful Connections to the Media

UCLA Law Professor Eugene Volokh is a great example of the power of leveraging a blog as a media resource. In contrast to the lack of lawyers or firms commenting on the Sony Pictures hack, Mr. Volokh uses his blog: The Volokh Conspiracy, which is hosted by the Washington Post, as a way to effectively talk on a topic where most are refusing comment. Today alone Volokh’s blog is referenced in two high profile media outlets including the WSJ Law Blog. Why? He is making it easy for the media to find him via simple online searches. Also, he tackling a timely news story most media outlets around the world are covering. Add to that, he is providing thoughtful commentary on an important issue: whether the media has the right to use the stolen emails in their reporting. He goes beyond covering what is already out there by offering his…

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December 16, 2015 * by CherylBame
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