Internal Communications

Professional Communicators Need to Set the Standard for Corporate Communications

Jonathan Friedland, Netflix’s chief communications officer, was fired from his position on June 22 after it was revealed that he used the “N word” recently on two different business-related occasions. Reed Hastings, the company’s CEO, made it clear that Friedland was being let go because of this serious lapse. The company acted very quickly after Friedland’s transgression became known. After he left the company, Friedland made it clear that he knew that he had crossed a line that a corporate leader, especially a communications leader, should never cross. “Leaders have to be beyond reproach in the example we set and unfortunately I fell short of that standard when I was insensitive in speaking to my team about words that offend in comedy,” Friedland said in a series of tweets. “I feel awful about the distress this lapse caused to people at a company I love and where I want everyone…

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