Press Releases, Public Relations, Writing, Writing Advice

Simplifying the Complicated News Release

There has been a lot of discussion among public relations professionals about the value of a press release. I don’t think the concept of a press release is “dead” especially went it comes to a complicated issue such as a court filing or a motion to dismiss. In these instances, the news release is very much alive but the dilemma on how to explain a complicated issue is real. It brings into opposition two essential objectives of communication that are extremely relevant in our efforts to reach out to the media and gain coverage: clarity and accuracy. It is possible to communicate effectively with the media and achieve our PR objectives without dumbing down the press release or making key details confusing. Here are five good rules for doing this. Take time to understand the details. You will write a much better press release if you fully understand what it’s about….

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