The schedules of public relations professionals tends to be full and unpredictable – if we’re not putting out a fire here or signing off on a press release there, we are looking ahead, planning the next campaign, and simply educating ourselves on the changes in the legal industry, business and communications. That sometimes doesn’t leave enough time for us to promote ourselves and what we can do for our attorney clients. How many times have we had a deadline and spoken with an attorney who didn’t realize we were prepared to help in any number of ways including promoting the client success or placing an article? How many times has a PR professional been asked nearly too late to craft a media strategy? Too often. That’s why promoting our role as a pivotal part of the firm’s success is a critical parts of our jobs. We have to continually remind…