Awards/Rankings, Public Relations

Why I Declined A PR Award

The old maxim that there is no bad press, is actually not true, and bogus professional recognition awards often fall squarely that category. The most recent example arrived in my in box from “announcing” Bame PR is the recipient of the “2016 Los Angeles Award” in the Public Relations Firm category by the, wait for it, Los Angeles Award Program. The email claims every year the Los Angeles Award Program identifies companies “that we believe have achieved exceptional marketing success in their local community and business category.” According to the bestowers of the award, the winners are “exceptional companies which help make the Los Angeles area a great place to live, work and play.” Sounds impressive, right? It seems the award program compared my company’s PR efforts with other PR companies in the region, and, surprise, surpise, I was found to be at the top of my profession. And furthermore,…

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