Unexpected PR Advice for Lawyers from a General Counsel
It’s a gift when an outside lawyer can hear directly from the client what they value most. Noel Elfant, Vice President and General Counsel of DeLaval, outlined the “small stuff” he expects from his outside counsel in this provocative article in law.com last week. I was doing my happy dance when I read this bullet point which hits home with what I advise my clients daily: Keep close tabs on industry news relevant to the client’s business, and share important developments on a regular basis, perhaps with a short, tailored explanation that contextualizes the information for its use. What Elfant is talking about is essentially routine services that benefit the client that doesn’t require a lot of time or specialized understanding – or other types of activities, such as getting to know the client’s business, that lawyers should do on their own time. Elfant emphasized not waiting for the client to ask….
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