I’ve written a good amount about the changes in the media scene and the practice of public relations that are constantly affecting our daily responsibilities. One thing that never changes is the necessity of quality video and photography. Not all reporters have the interest or the time to attend your events, but they will do a post-event story if you can provide a thorough write up and quality photos with detailed captions. Besides the written content, delivering quality photos is your responsibility as well. That means you have to ensure whoever you appoint to take photos, gets exactly what you want and what can be publishable. Consider it a part of your event budget. It would be a huge mistake to trust your photography to a firm employee, say a marketing assistant with no photography experience. Even worse is giving an attorney the responsibility when he or she has to…