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Blogs

Blogging, Content, Content Marketing, Writing, Writing Advice

Blogs Are Not Law Review Articles

Last year on this blog we highlighted the comments from several experts on best practices in writing for a blog. We are reminded often by blog advocates that the platform is an essential tool lawyers use to communicate with their audiences, show their skills and expertise, and to become thought leaders. It’s an opportunity that law firms should take full advantage of. Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss, said it is crucial for lawyers not to use legalese but to write so that you can be understood by a broader audience. Jacqueline Madarang, a senior manager for digital marketing communications and marketing technology who’s now at the D.C. office of the Bradley law firm, said she created a writing workshop at her firm so that legal bloggers there can understand expectations about what a blog should deliver. These two, and the other panelists, also noted that blog items are vastly…

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Blogging, Blogs

Fall In Love Again With Your Blog

Blogs are like relationships and relationships go through many stages. When the flame dims, it’s a signal that it is time to stroke the fire that made you fall in love with blogging and all that it has to offer. That is how I feel about my blog. When I started it in 2008, I blogged at least twice a week, maybe three times. I nurtured it, fed it with relevant content that readers would enjoy, but mostly, I spent time with it because I was passionate about blogging and it was fun. On Valentine’s Day I thought it was the perfect opportunity to remind myself and others of ways to keep the blogging love alive. Re-ignite your passion. Write about what inspires you. I know many people struggle to find topics for blog posts. But, good ideas are everywhere. Monitor breaking news. Check the court dockets for filings and decisions. Look at…

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Blogs Are Not Law Review Articles
March 14, 2017
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June 23, 2016
Blogs Create Powerful Connections to the Media
December 16, 2015
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Just-In-Time Blogging: The Value of Using a Ghost Blogger

An article this week in Bloomberg BNA’s Big Law Business declared, in my view correctly, that blogs have become a natural way for individual lawyers and practice groups to distinguish themselves from competitors and position themselves as experts within a specific practice or industry. More than 80 percent of the nation’s largest law firms now publish blogs, the article pointed out. The article quoted Mark Silow, firmwide managing partner of Fox Rothschild, as saying he was “amazed” by the amount of business that a blog can generate. Silow told Bloomberg, “If you can blog today on a decision that came out this morning involving a really specific technical aspect of the law, you’ve now portrayed yourself as a current expert. He’s absolutely right – but it’s a lot easier said than done. How many law firms can blog “today” on a decision that came out “this morning”? Let’s see: You…

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Related posts
Blogs Are Not Law Review Articles
March 14, 2017
Blog RX: Prescriptions for Advanced Blogging Techniques
June 23, 2016
Fall In Love Again With Your Blog
February 14, 2016
Blogging, Blogs

California Bar Reminds Lawyers to Stop Being So Self Promotional

The California Bar has issued an opinion on the use of blogs as a vehicle to advertising their successes but anyone who writes a successful blog knows that self promotional material should be posted on a firm website or in a newsletter, not a blog. According to a Law360 article today by Andrew Strickler, lawyers he interviewed who engage in social media called the draft opinion about blogs and lawyer advertising “welcome guidance.” Andrew reported the nonbonding California opinion released in December interprets the professional conduct rule governing lawyer ads and solicitations and applies it to blogs ranging from the highly personal — a lawyer who writes about gardening, for example — to bald-faced promotional blogs complete with proclamations about big legal wins. The opinion finds that, for most attorney blogs, the issue of whether it falls under the advertising rule barring guarantees, fictitious names, and other misdirections comes down…

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Related posts
Blogs Are Not Law Review Articles
March 14, 2017
Blog RX: Prescriptions for Advanced Blogging Techniques
June 23, 2016
Fall In Love Again With Your Blog
February 14, 2016