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Media Strategy

Media Relations, Media Strategy, Media Training

Media Relations is Always in Style

Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk about the ROI of media relations, and here is a quick story of how working with the media can result in new business opportunities in unexpected ways. A leading fashion industry publication reporter was on a short deadline and needed a comment from a lawyer on brand licensing. The lawyers I work with love the opportunity to talk to the media, but in this instance, the reporter asked for comments via email rather than a phone interview. While our clients prefer the phone, the upside is it can be much easier to write comments, and there a nearly 100% guarantee the lawyer quote will be accurate. Knowing one of our clients represents celebrities, athletes and other high profile individuals who seek to license their names and products to…

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Expect Your Internal Memo to Get Leaked

When you write a memo for an internal audience you have to assume that it will be leaked. Above the Law has proven this over and over again. The website is known for easily acquiring internal memos which often become the source of its stories, especially the juicy ones. It is naïve, but I assume firms did not expect anyone outside their offices to read. Big mistake. Reporters cite ‘an internal memo’ as the source of their information and quote directly from them. It happened again yesterday on Above the Law and rebroadcasted again by Law360. Sheppard Mullin’s announced that it offered voluntary buyouts to its California-based secretaries over the age of 65. Law360’s Kurt Orzeck wrote that the memo was sent to all employees via email. In fact, the story never quoted anyone from the firm based on an email or phone interview; the reporter had all of he…

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Media Relations is Always in Style
February 17, 2016