Media Training

Does Your Firm Have an Appropriate Spokesperson?

While it is perfectly fine to name a public relations person as the primary contact for reporters in a press release, a reporter who gets the release will usually ask you for the name of an attorney involved in the matter who is able to speak on record about the news. A reporter is much more likely to write a story when he or she has access to the people who actually put together the deal or tried the case. This means that you as a firm’s PR representative need to select an attorney spokesperson. The choice of a spokesperson is not a trivial one and must be made with considerable care and advance thought. Choosing the wrong spokesperson can significantly decrease the chance that a reporter will write a story about your matter – and in the worst case, can seriously damage the firm’s reputation with a key constituency, the…

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