Media Relations

Facts are boring. Stories are Compelling.Featured

The human mind is constructed for telling and listening to stories. It’s just how our brains work. We are hard-wired in that way. Mark McKinnon, a leading political strategist recently told the New York Times you can’t win an election without storytelling. “Good stories win. Campaigns without a story lose.”  Noted trial lawyer Gerry Spence told a group of lawyers they will only capture a jury’s attention if they present their case as a story. “Of course it is all story telling — nothing more. It is the experience of the tribe around the fire, the primordial genes excited, listening — the old warrior, his voice alive, rising with the flames, now whispering away, hinting at the secret …” The same principle is true for public relations professionals. A PR professional succeeds when he or she develops a convincing story, with a clear beginning, middle and end. Yes, reporters like data and survey results, but…

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