Awards/Rankings, Writing Advice

Essential Guide to Successful Editorial NominationsFeatured

When I started working for law firms in 2001, I never imagined that my typical day would be focused on anything other than media relations. But times have changed and so have the publications. Today, much of our work week can be devoted to responding to awards and rankings — thanks to the increasing number of requests from news editorial (legitimate lists) and pay-for-play lists and what I will call pop-up publications (not legitimate) that send out requests for submissions. We can all agree developing an editorial nomination takes time, skill and some finesse, from navigating the politics of which submissions to make to compiling the details and facts of each matter that tell a compelling story. This was highlighted throughout the Legal Marketing Association’s recent Los Angeles panel program that featured Greg Mitchell, editor-in-chief of The Recorder; Julie Fei, global communications manager at O’Melveny & Myers; and Kristy Werness,…

Read more
Related posts
Managing the Editorial Nomination Process
March 18, 2016
Winning Is Just One Thing
December 22, 2015
Congrats! You Are the Best Lawyer. Now What?
August 22, 2014
Media Relations

Facts are boring. Stories are Compelling.Featured

The human mind is constructed for telling and listening to stories. It’s just how our brains work. We are hard-wired in that way. Mark McKinnon, a leading political strategist recently told the New York Times you can’t win an election without storytelling. “Good stories win. Campaigns without a story lose.”  Noted trial lawyer Gerry Spence told a group of lawyers they will only capture a jury’s attention if they present their case as a story. “Of course it is all story telling — nothing more. It is the experience of the tribe around the fire, the primordial genes excited, listening — the old warrior, his voice alive, rising with the flames, now whispering away, hinting at the secret …” The same principle is true for public relations professionals. A PR professional succeeds when he or she develops a convincing story, with a clear beginning, middle and end. Yes, reporters like data and survey results, but…

Read more
Related posts
When to Politely Decline a Media Request
August 11, 2016
Making the Transition from Media Hack to Law Firm Stooge
April 18, 2016
Media Relations is Always in Style
February 17, 2016
Media Relations, Media Strategy, Media Training

When to Politely Decline a Media Request

The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one deserves to be relegated to that place where old clichés go when they are tired and worn out. Not all publicity is good, especially in the legal industry. But it is often difficult to determine whether an opportunity is good or bad, and that’s when the wisdom of PR professionals can offer tremendous value. This is one of the little-noticed, but most important jobs of a law firm PR person. Just as lawyers are called on by clients to share their perspective, point of view and help weigh relative merits, we help our clients determine which opportunities are worth exploring and which deserve a polite “no thank you.” To illustrate this point, here are some real-world examples of when it is best to pass on an “opportunity”: When…

Read more
Related posts
Making the Transition from Media Hack to Law Firm Stooge
April 18, 2016
Facts are boring. Stories are Compelling.
February 22, 2016
Media Relations is Always in Style
February 17, 2016
Press Releases, Public Relations, Public Relations Strategy

Internal Memos Should be Treated as if they are Press Releases

The old adage that you should act or speak as if the New York Times is quoting you is never more true than in an age of social media? While in most situations, that advice goes a bit far, but it doesn’t go too far in one important area: Law firms should write internal memos as if they could be on the lead page of Above the Law, today or another news outlet tomorrow. As some major firms have decided to raise, or chosen not to raise, their starting associate pay to $180,000, their internal memos to attorneys and staff have been leaked to the media and are out in the open for all to read. That’s not necessarily a bad thing. It simply means that law firms need to expect this type of publicity and treat these memos as if they aren’t just internal communications, but what they actually really…

Read more
Related posts
Blogging, Content Marketing

Blog RX: Prescriptions for Advanced Blogging Techniques

Everyone may want to blog, but not everyone knows the best ways to develop one. To provide insights and direction, the Legal Marketing Association’s Public Relations Shared Interest Group (SIG) held an incisive webinar on June 20, 2016 called “Blog RX: Prescriptions for Advanced Blogging Techniques.” The panelists are some of the most well known marketers in the legal industry including Jayne Navarre, principal of Jayne Navarre Associates; Kristi Dosh, a sports business analyst who blogs as The SportsBizMiss; Jacqueline Madarang, digital marketing technology manager at Bradley Arant Boult Cummings in Birmingham, Ala.; and Deborah Dobson, marketing technology manager at Fisher Phillips in Atlanta. As moderator, Navarre said the best blogging practices include the four P’s: platform, placement, purpose and presentation. Before you kick off a blog, you need to identify its purpose. Is it to brand the firm? Or, to brand a practice group? This will also help determine…

Read more
Related posts
Fall In Love Again With Your Blog
February 14, 2016
Blogs Create Powerful Connections to the Media
December 16, 2015
Just-In-Time Blogging: The Value of Using a Ghost Blogger
September 18, 2015
ArLA_Awards
Awards/Rankings, Public Relations

Why I Declined A PR Award

The old maxim that there is no bad press, is actually not true, and bogus professional recognition awards often fall squarely that category. The most recent example arrived in my in box from “announcing” Bame PR is the recipient of the “2016 Los Angeles Award” in the Public Relations Firm category by the, wait for it, Los Angeles Award Program. The email claims every year the Los Angeles Award Program identifies companies “that we believe have achieved exceptional marketing success in their local community and business category.” According to the bestowers of the award, the winners are “exceptional companies which help make the Los Angeles area a great place to live, work and play.” Sounds impressive, right? It seems the award program compared my company’s PR efforts with other PR companies in the region, and, surprise, surpise, I was found to be at the top of my profession. And furthermore,…

Read more
Related posts