Awards/Rankings, Writing Advice

Essential Guide to Successful Editorial NominationsFeatured

When I started working for law firms in 2001, I never imagined that my typical day would be focused on anything other than media relations. But times have changed and so have the publications. Today, much of our work week can be devoted to responding to awards and rankings — thanks to the increasing number of requests from news editorial (legitimate lists) and pay-for-play lists and what I will call pop-up publications (not legitimate) that send out requests for submissions. We can all agree developing an editorial nomination takes time, skill and some finesse, from navigating the politics of which submissions to make to compiling the details and facts of each matter that tell a compelling story. This was highlighted throughout the Legal Marketing Association’s recent Los Angeles panel program that featured Greg Mitchell, editor-in-chief of The Recorder; Julie Fei, global communications manager at O’Melveny & Myers; and Kristy Werness,…

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Media Relations

Facts are boring. Stories are Compelling.Featured

The human mind is constructed for telling and listening to stories. It’s just how our brains work. We are hard-wired in that way. Mark McKinnon, a leading political strategist recently told the New York Times you can’t win an election without storytelling. “Good stories win. Campaigns without a story lose.”  Noted trial lawyer Gerry Spence told a group of lawyers they will only capture a jury’s attention if they present their case as a story. “Of course it is all story telling — nothing more. It is the experience of the tribe around the fire, the primordial genes excited, listening — the old warrior, his voice alive, rising with the flames, now whispering away, hinting at the secret …” The same principle is true for public relations professionals. A PR professional succeeds when he or she develops a convincing story, with a clear beginning, middle and end. Yes, reporters like data and survey results, but…

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Data, Journalism

Why the Media Loves Data

  The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital world in which nearly everything can be and is being measured, so there are now data-filled reports on everything. How many media mergers are on the horizon? What are the financial metrics for law firms in 2017? How did small and midsize law firms survive the big law salary hikes? There are surveys and reports for those things, and, it seems, for everything else. And the media seems to love writing about them. In fact, a whole new branch of journalism called data-driven journalism has sprung up in the past few years, as journalists have learned to use the powerful tools of the internet to come up with stories that would have been impossible to research and write as recently as 10 years ago. Data-driven journalism has been defined as…

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Media Relations, Social Media, Twitter, Uncategorized

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news. And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from Salvador Rodriguez, an enterprise and cloud-computing reporter for @Reuters. I don’t have much to pitch him on behalf of my clients, but I do enjoy his musings about some of his interactions with PR reps. But before we start, warning Tweet #1: Don’t address him as Slavidor, because he will…

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Social Media, Writing, Writing Advice

When to choose Vanilla Ice Cream over Rainbow Sherbet

I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s better to just be straightforward – even when vanilla does not seem as exciting option. To understand the advantages of straightforward writing, look no further than The Elements of Style, the “writer’s bible” by William Strunk Jr. and E.B. White that was originally published nearly 100 years ago. Strunk and White say: Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not…

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Public Relations

Sing Your Praises (to Me!)

As a legal PR professional, like any other professional, I want to do my job as well as I can. But, I can’t do it without the help of my clients. We want to be able to showcase all of the great things that our lawyer clients are doing and to make them look as good as possible, as often as possible. And can’t do much of anything to help them succeed unless we know what they’ve been doing, what cases they’ve been pursuing and what victories they’ve had. So, during this season of gratitude and giving, please keep us in the loop and share some love with us. It’s like the themes of so many songs: You and I must make a pact. Let’s stay together. We know that you’re taking care of business and feeling those good vibrations every day. We fully appreciate that you work hard for…

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