Writing, Writing Advice

How to Write a Headline That Captures A Reader’s Attention

Clickbait proves the theory that a headline is the most important part of your content. A great headline is the key to whether a reader will actually read past your headline and get to the meat of your article. But, I continue to notice headlines in the legal industry for client alerts, studies and attorney-authored articles can be too long, too awkward and downright boring. Why does this matter? Law firms publish tons of content that consumes valuable attorney time to create. Ergo, don’t waste their time  distributing content that won’t get read. That was the focus of a recent Public Relations Shared Interest Group (PR SIG) webinar for the Legal Marketing Association featuring Anne Marie Grewal, Client Communications Manager at Latham & Watkins. Grewal has a strong background as a journalist and has been hired by law firms to be the last stop before content leaves the firm. Capturing…

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