Bios, Writing, Writing Advice

It’s Time to Refresh Your Bio

Time changes. Another birthday passes. A new year. These are perfect reminders to revisit your bio to make sure it’s updated. As professional communicator, I am often asked about the best steps to communicate effectively with prospective clients. I always suggest starting with the bio. Whether it’s for a firm’s website or LinkedIn, the bio the first place people go when they get your name from a referral. Every study of law firm websites has concluded that, beyond the home page, the lawyers’ biographical pages are the most visited pages on the site. That’s because, with a few exceptions, people don’t hire law firms. They hire lawyers, who, after all, are human beings, and they want to know whether you are the right person to fix their business problem. That means the bio is your first and probably your only chance to make a good impression. So you should review it a…

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