Any legal PR person knows why deadlines matter and the importance of understanding deadlines come in many different forms. Just three examples of deadlines include: A reporter calling and needing a comment from a partner within three hours; The firm’s director of marketing wants a press release tomorrow; or, a draft of an article is due to a publication in a week. All of these are deadlines that need are real because the person setting the deadline has, well, set the deadline. It becomes easy for a PR person’s professional life to be defined by those deadlines. Sometimes deadlines can seem arbitrary and senseless, but most of the time, it is not your job to point that out. Trying to debate the reasoning behind a deadline is a distraction and can subtly relay a message that you are questioning the authority, or judgment of whomever is setting the deadline. There…