Why Marketing and PR Need to Collaborate
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can amplify all of these efforts. They are all worth trying. But thoughtful deployment of a public relations strategy can reach more people, more quickly, and with more focus than anything else. Public relations has long been undervalued as a tool to get a law firm’s message out to current and potential clients and more broadly to the public. By way of example, let’s say your law firm is opening a new practice that focuses on artificial intelligence (AI). You could develop a conference on AI or become a sponsor of someone else’s conference. You could use your CRM system or go to LinkedIn to build a list of people who are AI innovators or whose companies using AI. You could post on LinkedIn or set up a series…
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