Website Content

Your Website is Your Best Media Resource

A client recently discovered a news article inaccurately described the firm and what it offers its clients. It was obvious the firm’s spokesperson was focused more on providing answers to the reporter’s questions than worrying about what information the reporter was going to use to describe the firm. What is a busy reporter to do but turn to the firm’s website to get that information? If your website does not accurately reflect or represent what your firm does, you have missed another opportunity to set it straight. How can you prevent this from happening to your firm? 1. Create a website boilerplate. All law firms use boilerplate for news releases. This is a brief, detailed paragraph highlighting the positive attributes of a firm. It acts like an elevator pitch for the firm. 2. Place the boilerplate in multiple places and where it can be easily found. Many times law firms place…

Read more