Public Relations

Drafting the Best Players for Your PR Team

Teamwork between lawyers and the public relations professionals who represent them is both essential and crucial for winning the PR game. Nothing embodies teamwork more then when lawyers with deep insights and understanding of an impending court ruling work closely with a PR person who knows how to pitch their insights to the appropriate media outlets. PR professionals are the coaches who make sure the players are in the best positions to land great media coverage; that’s true teamwork. And putting together the right team means assessing the talent, their capabilities and then working closely together to achieve the desired results. This type of teamwork has to be established in the earliest stages of a relationship. Like any successful team preparation is crucial. Before you choose a PR firm, you should interview several with your specific goals and expectations in mind for what you most want from your external team….

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