If you can get the content for free, why pay for it? At least this is the underlying sentiment coming out of a number of industry publications that have changed their policies towards publishing blog posts and client alerts. Just this week another industry trade rejected our client’s content because it longer publishes such posts and now considers all blog posts and client alerts as previously “published” material. Many trade publications are adopting similar policies and are subscription based with content located behind a paywall accessible only to subscribed members who have an account and a password. We discussed the growing shift away from publishing blog content with a few industry editors. Bottom line: when content is published in a blog post or in a client alert and is available for free, it diminishes the value of that content for the trade publication’s paid subscribers. With advertising revenues dwindling, more…