Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk about the ROI of media relations, and here is a quick story of how working with the media can result in new business opportunities in unexpected ways. A leading fashion industry publication reporter was on a short deadline and needed a comment from a lawyer on brand licensing. The lawyers I work with love the opportunity to talk to the media, but in this instance, the reporter asked for comments via email rather than a phone interview. While our clients prefer the phone, the upside is it can be much easier to write comments, and there a nearly 100% guarantee the lawyer quote will be accurate. Knowing one of our clients represents celebrities, athletes and other high profile individuals who seek to license their names and products to…