Public Relations

Native Advertising Will Not Kill Public Relations

It always amuses me when people make the argument that native advertising is a threat to PR. Arik Hanson‘s piece today in Ragan’s PR Daily claims paid content in the form of reporter-written articles will replace the role traditional public relations professionals play for their clients. What his piece fails to acknowledge is how public relations has evolved. Getting client quotes and features in publications like the Los Angeles Times and Wall Street Journal are valuable and necessary to keeping a client happy, but that is a tiny part of the value delivered by a PR professional. Our value comes from not just being a “placement maker” but being a broad public relations advisor and strategist. A similar argument was made back in 2008 by burgeoning social media “experts” who claimed that social media sites like Twitter would take over traditional PR. They were wrong then, just as Hanson is…

Read more