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Blogging

Blogging, Blogs

Just-In-Time Blogging: The Value of Using a Ghost Blogger

An article this week in Bloomberg BNA’s Big Law Business declared, in my view correctly, that blogs have become a natural way for individual lawyers and practice groups to distinguish themselves from competitors and position themselves as experts within a specific practice or industry. More than 80 percent of the nation’s largest law firms now publish blogs, the article pointed out. The article quoted Mark Silow, firmwide managing partner of Fox Rothschild, as saying he was “amazed” by the amount of business that a blog can generate. Silow told Bloomberg, “If you can blog today on a decision that came out this morning involving a really specific technical aspect of the law, you’ve now portrayed yourself as a current expert. He’s absolutely right – but it’s a lot easier said than done. How many law firms can blog “today” on a decision that came out “this morning”? Let’s see: You…

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Blogging, Blogs

California Bar Reminds Lawyers to Stop Being So Self Promotional

The California Bar has issued an opinion on the use of blogs as a vehicle to advertising their successes but anyone who writes a successful blog knows that self promotional material should be posted on a firm website or in a newsletter, not a blog. According to a Law360 article today by Andrew Strickler, lawyers he interviewed who engage in social media called the draft opinion about blogs and lawyer advertising “welcome guidance.” Andrew reported the nonbonding California opinion released in December interprets the professional conduct rule governing lawyer ads and solicitations and applies it to blogs ranging from the highly personal — a lawyer who writes about gardening, for example — to bald-faced promotional blogs complete with proclamations about big legal wins. The opinion finds that, for most attorney blogs, the issue of whether it falls under the advertising rule barring guarantees, fictitious names, and other misdirections comes down…

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March 14, 2017
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