UCLA Law Professor Eugene Volokh is a great example of the power of leveraging a blog as a media resource. In contrast to the lack of lawyers or firms commenting on the Sony Pictures hack, Mr. Volokh uses his blog: The Volokh Conspiracy, which is hosted by the Washington Post, as a way to effectively talk on a topic where most are refusing comment. Today alone Volokh’s blog is referenced in two high profile media outlets including the WSJ Law Blog. Why? He is making it easy for the media to find him via simple online searches. Also, he tackling a timely news story most media outlets around the world are covering. Add to that, he is providing thoughtful commentary on an important issue: whether the media has the right to use the stolen emails in their reporting. He goes beyond covering what is already out there by offering his…