Uncategorized

When is the Right Time to Issue a News Release?

What is the best time of the week to send out a press release? The traditional answer is that Tuesdays, Wednesdays and Thursdays are the best days, while Mondays are rather iffy since people are going to be deluged by emails from the weekend. Fridays, according to traditional advice, are the worst days, especially Friday afternoons and evenings. I am going to register a partial disagreement. When it comes to real, dramatic news such as a jury verdict or an appeals court decision that matter to journalists and their readers, be prepared to issue the release and make your attorneys available at any time of the week, including Fridays (and weekends if needed). The 24-hour news cycle has changed many of the old rules, and journalists want to stay ahead of the news and ahead of their competitors. They don’t put down their phones and tablets just because it’s 5…

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Data, Journalism

Why the Media Loves Data

  The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital world in which nearly everything can be and is being measured, so there are now data-filled reports on everything. How many media mergers are on the horizon? What are the financial metrics for law firms in 2017? How did small and midsize law firms survive the big law salary hikes? There are surveys and reports for those things, and, it seems, for everything else. And the media seems to love writing about them. In fact, a whole new branch of journalism called data-driven journalism has sprung up in the past few years, as journalists have learned to use the powerful tools of the internet to come up with stories that would have been impossible to research and write as recently as 10 years ago. Data-driven journalism has been defined as…

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Media Relations, Social Media, Twitter, Uncategorized

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news. And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from Salvador Rodriguez, an enterprise and cloud-computing reporter for @Reuters. I don’t have much to pitch him on behalf of my clients, but I do enjoy his musings about some of his interactions with PR reps. But before we start, warning Tweet #1: Don’t address him as Slavidor, because he will…

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Social Media, Writing, Writing Advice

When to Choose Vanilla Ice Cream over Rainbow Sherbet

I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about posting content on social media turned to how creativity in writing can often get in the way of communicating a client’s message. We agreed that there are times when creativity works and other times when it’s better to just be straightforward – even when vanilla does not seem as exciting option. To understand the advantages of straightforward writing, look no further than The Elements of Style, the “writer’s bible” by William Strunk Jr. and E.B. White that was originally published nearly 100 years ago. Strunk and White say: Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not…

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