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When is the Right Time to Issue a News Release?

What is the best time of the week to send out a press release? The traditional answer is that Tuesdays, Wednesdays and Thursdays are the best days, while Mondays are rather iffy since people are going to be deluged by emails from the weekend. Fridays, according to traditional advice, are the worst days, especially Friday afternoons and evenings. I am going to register a partial disagreement. When it comes to real, dramatic news such as a jury verdict or an appeals court decision that matter to journalists and their readers, be prepared to issue the release and make your attorneys available at any time of the week, including Fridays (and weekends if needed). The 24-hour news cycle has changed many of the old rules, and journalists want to stay ahead of the news and ahead of their competitors. They don’t put down their phones and tablets just because it’s 5…

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Media Relations, Social Media, Twitter, Uncategorized

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news. And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from Salvador Rodriguez, an enterprise and cloud-computing reporter for @Reuters. I don’t have much to pitch him on behalf of my clients, but I do enjoy his musings about some of his interactions with PR reps. But before we start, warning Tweet #1: Don’t address him as Slavidor, because he will…

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Media Relations, Media Strategy, Uncategorized

If Legal Services Were Like Burritos

  I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the differences, and similarities, between the legal and food industries. While I don’t represent the food & beverage industry, plenty of my lawyer clients do. My PR colleagues in the restaurant business think their jobs are getting more difficult for any number of reasons. The most important one is that the industry is undergoing a bit of a shake-out, with more restaurants pursuing fewer diners. In some ways, the legal industry has the same phenomenon: more competition for fewer marquee clients and a blurring of real differentiation across a wide swath of firms. The Washington Post reported earlier this year that “there are fresh signs of trouble for established restaurants. Based on sales and guest count data from some 22,000 restaurant locations, BlackBox Intelligence says same-store traffic to these…

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Uncategorized

Love your Bio: It’s Your best PR Tool

Your bio is your Valentine. You may not realize it but it is your best PR tool that if updated regularly, can show you love all year long. Clients often say it is the first way (after a recommendation has been made) for your qualifications and accomplishments to become known to that prospective client. The same holds true when a member of the press, or the public wants to know more about you. Studies show that attorney bios are the best-read portion of any law firm website, generating more than 50 percent of all page views on those sites. Now that is love. The bio is the place where every lawyer can become noticed. Think about it for a moment; in 1994, when there were essentially no law firm websites, lawyers relied on printed books that only were updated once a year (or a CD-ROM) in the form of static…

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