Category

Media Strategy

Events, Media Relations, Media Strategy, Public Relations, Public Relations Strategy

You’re Invited to Promote This

At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to Promote This.” The discussion centered on how law firms can generate their own PR from events they host or produce. Moderated by Elizabeth Lampert, president of Elizabeth Lampert PR, Carrie Brunelle from Baretz + Brunelle; Royal Simpkins, director of branding and communication at Bryan Cave LLP; and Anne Gallagher, director of global communications at Jenner & Block LLP shared their experiences with event PR. The speakers pointed out that just like most PR matters, this type of promotion is far from an exact science. A firm can spend a good deal of money and time promoting an event or a theme and can gain a commitment from a reporter – but the reporter might fail to show up or to pursue the lead because of factors that are out…

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Hosting an event? Invite a professional photographer
December 7, 2016
Media Relations, Media Strategy, Uncategorized

If Legal Services Were Like Burritos

  I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the differences, and similarities, between the legal and food industries. While I don’t represent the food & beverage industry, plenty of my lawyer clients do. My PR colleagues in the restaurant business think their jobs are getting more difficult for any number of reasons. The most important one is that the industry is undergoing a bit of a shake-out, with more restaurants pursuing fewer diners. In some ways, the legal industry has the same phenomenon: more competition for fewer marquee clients and a blurring of real differentiation across a wide swath of firms. The Washington Post reported earlier this year that “there are fresh signs of trouble for established restaurants. Based on sales and guest count data from some 22,000 restaurant locations, BlackBox Intelligence says same-store traffic to these…

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Media Relations, Media Strategy

Target media outlets that target your clients

Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones just because their circulations are small. Public relations professionals often talk about landing that major interview in USA Today or getting a client quoted in the Wall Street Journal. And there’s no question that for some clients, this kind of publicity in a major outlet can be incredibly useful and can raise visibility and potentially lead to new business. It may even be the ideal situation for that client with their media strategy. But PR professionals and the lawyers who hire them must recognize the media sector is broad and diverse. Most lawyers work in a specialty area like insurance, energy or intellectual property. Each of these areas has its own niche specialty publications that are very closely read by industry members who are current and potential clients….

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Media Relations, Media Strategy, Media Training

When to Politely Decline a Media Request

The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one deserves to be relegated to that place where old clichés go when they are tired and worn out. Not all publicity is good, especially in the legal industry. But it is often difficult to determine whether an opportunity is good or bad, and that’s when the wisdom of PR professionals can offer tremendous value. This is one of the little-noticed, but most important jobs of a law firm PR person. Just as lawyers are called on by clients to share their perspective, point of view and help weigh relative merits, we help our clients determine which opportunities are worth exploring and which deserve a polite “no thank you.” To illustrate this point, here are some real-world examples of when it is best to pass on an “opportunity”: When…

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