Category

Media Relations

Media Relations, Social Media, Twitter, Uncategorized

Twitter is a Platform for PR Best Practices via the Tweets of Salvador Rodriguez of @Reuters

Twitter has become just as entertaining as a comedy special on Netflix. The happenings around the world and chaos in Washington, D.C., have opened up a whole new profession for serious business reporters – comedy writing. I use Twitter to monitor what reporters are covering more than I use it to post things of my own, so it’s not difficult to miss some of the commentary from reporters projecting their humorous opinions about trends and breaking news. And when it comes to PR advice, reporters also share strong opinions there too. One of my favorites to follow and retweet come from Salvador Rodriguez, an enterprise and cloud-computing reporter for @Reuters. I don’t have much to pitch him on behalf of my clients, but I do enjoy his musings about some of his interactions with PR reps. But before we start, warning Tweet #1: Don’t address him as Slavidor, because he will…

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Media Relations, Media Strategy, Uncategorized

If Legal Services Were Like Burritos

  I get Nation’s Restaurant News’ daily newsletter to monitor what is happening in the food industry which got me thinking about the differences, and similarities, between the legal and food industries. While I don’t represent the food & beverage industry, plenty of my lawyer clients do. My PR colleagues in the restaurant business think their jobs are getting more difficult for any number of reasons. The most important one is that the industry is undergoing a bit of a shake-out, with more restaurants pursuing fewer diners. In some ways, the legal industry has the same phenomenon: more competition for fewer marquee clients and a blurring of real differentiation across a wide swath of firms. The Washington Post reported earlier this year that “there are fresh signs of trouble for established restaurants. Based on sales and guest count data from some 22,000 restaurant locations, BlackBox Intelligence says same-store traffic to these…

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Media Relations, Media Strategy

Target media outlets that target your clients

Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones just because their circulations are small. Public relations professionals often talk about landing that major interview in USA Today or getting a client quoted in the Wall Street Journal. And there’s no question that for some clients, this kind of publicity in a major outlet can be incredibly useful and can raise visibility and potentially lead to new business. It may even be the ideal situation for that client with their media strategy. But PR professionals and the lawyers who hire them must recognize the media sector is broad and diverse. Most lawyers work in a specialty area like insurance, energy or intellectual property. Each of these areas has its own niche specialty publications that are very closely read by industry members who are current and potential clients….

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Media Relations, Media Strategy, Media Training

When to Politely Decline a Media Request

The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one deserves to be relegated to that place where old clichés go when they are tired and worn out. Not all publicity is good, especially in the legal industry. But it is often difficult to determine whether an opportunity is good or bad, and that’s when the wisdom of PR professionals can offer tremendous value. This is one of the little-noticed, but most important jobs of a law firm PR person. Just as lawyers are called on by clients to share their perspective, point of view and help weigh relative merits, we help our clients determine which opportunities are worth exploring and which deserve a polite “no thank you.” To illustrate this point, here are some real-world examples of when it is best to pass on an “opportunity”: When…

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