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Media Relations

Media Relations, Media Training

Setting Ground Rules for a Reporter Interviews

Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t. The vast majority of the time, you won’t need them, but there are times when ground rules can be indispensable. “Ground rules” is originally a baseball term that refers to the rules that apply to specific ball parks, or grounds. Those rules are set in advance of the game or the season, and they specify what the result is, say, if a ball hits the edge of a fence or if it lodges in ivy on the wall. In PR, “ground rules” refers to the terms of an interview, also set in advance. What statements by the subject of the interview can be used? What topics are off limits? What answers will be off the record? Is the whole conversation off the record? If you as a PR person think that a reporter…

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Media Relations, Media Training

What to do When You’re Not Happy With the Reporting

All PR people have been in this situation: You work hard to pitch a good story or set up a good interview, and a journalist responds to your pitch and seems to be ready to publish something. But at some point before the piece is published, you get the sense that your efforts are being “rewarded” with a story that isn’t going to go the way you want it to. The reporter may be taking an angle that is unfavorable to your client or may be de-emphasizing your client’s point of view. The situation may not be your fault, but the lawyer or the law firm isn’t going to be interested in hearing about that. What should you do, and what should you not do? Do go directly to the reporter on the story in a timely manner with a phone call that is pointed but polite. Ask her if…

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Setting Ground Rules for a Reporter Interviews
January 30, 2019
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Media Relations, Public Relations

Why the Turtle Never Wins the Race

There are many times when your law firm is competing to tell the same big story for a shared client. And when that happens, being first to execute on a smart publicity campaignwill get you the desired outcome with the media. It is a simple fact: Journalists to turn to the first law firm that contacts them, and makes their attorneys available, when they need a comment for their story. This just occurred connection in major appellate case. Four major law firms, and two smaller ones, all participated in defeating a billion-dollar antitrust case on behalf of leading magazine publishers and distributors. A unanimous panel of the U.S. Court of Appeals for the 2ndCircuit upheld summary judgment for all the defendants. As Jenna Greene of ALM just explained in an interesting article,   it was New York’s Cravath, Swaine & Moore, a firm not known for being especially quick to toot…

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Related posts
Setting Ground Rules for a Reporter Interviews
January 30, 2019
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Target media outlets that target your clients
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Media Relations, Media Strategy

How to Maximize PR for your Lawsuit

Journalists, virtually without exception, enjoy writing about lawsuits. There are any number of reasons: Lawsuits by their nature involve conflict, and the media likes to write about conflict because readers like to read about it. Lawsuits involve two sides, and it’s always interesting to present a set of facts in two different ways and let the reader choose. Also, lawsuits almost always trigger a news event mostly because of who is involved, especially if it involves a high profile celebrity or public company. That means when an attorney plans to file a lawsuit, it’s advisable to seek counsel from a PR professional to maximize media exposure of the case. Here are five guidelines for doing so. Make sure your client wants media coverage. It is not advisable to file a complaint that your client doesn’t want to discuss with the media or doesn’t want you to discuss with the media. It may…

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