What Your Linkedin Headline Says (and Doesn’t Say) About You?

It’s safe to assume (or is it?) that most lawyersl have a LinkedIn profile. The preeminent business-oriented social network, Linkedin just for jobseekers and accepting invitations to connect. It’s an indispensable communications tool for business development. LinkedIn has more than 600 million members, half of whom are active on the site. Forty percent of those who are active visit the site daily. Ninety-two percent of Fortune 500 companies (clients and prospective clients) use LinkedIn. LinkedIn is responsible for 80 percent of the leads from social media that represent business generation. Assuming that you are on LinkedIn, how do you maximize your visibility and your ability to stand out among the crowd? That is a topic that will require more than one blog post, to be sure. But one way to start this undertaking is to look at something you probably have ignored since you set up your profile– your LinkedIn…

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