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Internal Communications

Internal Communications

Professional Communicators Need to Set the Standard for Corporate Communications

Jonathan Friedland, Netflix’s chief communications officer, was fired from his position on June 22 after it was revealed that he used the “N word” recently on two different business-related occasions. Reed Hastings, the company’s CEO, made it clear that Friedland was being let go because of this serious lapse. The company acted very quickly after Friedland’s transgression became known. After he left the company, Friedland made it clear that he knew that he had crossed a line that a corporate leader, especially a communications leader, should never cross. “Leaders have to be beyond reproach in the example we set and unfortunately I fell short of that standard when I was insensitive in speaking to my team about words that offend in comedy,” Friedland said in a series of tweets. “I feel awful about the distress this lapse caused to people at a company I love and where I want everyone…

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Internal Communications

You promote everyone else. Why not you?

The schedules of public relations professionals tends to be full and unpredictable – if we’re not putting out a fire here or signing off on a press release there, we are looking ahead, planning the next campaign, and simply educating ourselves on the changes in the legal industry, business and communications. That sometimes doesn’t leave enough time for us to promote ourselves and what we can do for our attorney clients. How many times have we had a deadline and spoken with an attorney who didn’t realize we were prepared to help in any number of ways including promoting the client success or placing an article? How many times has a PR professional been asked nearly too late to craft a media strategy? Too often. That’s why promoting our role as a pivotal part of the firm’s success is a critical parts of our jobs. We have to continually remind…

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