Category

Data

Content, Content Marketing, Data, Public Relations, Research, Website Content

Developing Law Firm Content like a Hollywood Script

“Law is a talent business, like Hollywood,” said Brian Kiefer, Director of Communications at Seyfarth Shaw LLP, speaking at a webinar June 19 sponsored by the Legal Marketing Association’s Public Relations Shared Interest Group (SIG). In the webinar, titled “Building Blockbuster Content into a Thought Leadership Franchise,” Kiefer focused on Seyfarth Shaw’s annual Workplace Class Action Report, now in its 15th year, that has become indispensable for class action defense lawyers. Kiefer continued the analogy to the entertainment industry throughout the webinar. “There are so many parallels between what we do as marketing and PR people to bring content into the marketplace and what Hollywood does,” he said. “Our first step is to align talent with content, like casting a film. It’s important to cast the right lead. The lawyer who is to be the face of the franchise can either be a highly experienced attorney or a relative unknown…

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Data, Journalism

Why the Media Loves Data

  The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital world in which nearly everything can be and is being measured, so there are now data-filled reports on everything. How many media mergers are on the horizon? What are the financial metrics for law firms in 2017? How did small and midsize law firms survive the big law salary hikes? There are surveys and reports for those things, and, it seems, for everything else. And the media seems to love writing about them. In fact, a whole new branch of journalism called data-driven journalism has sprung up in the past few years, as journalists have learned to use the powerful tools of the internet to come up with stories that would have been impossible to research and write as recently as 10 years ago. Data-driven journalism has been defined as…

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