Crisis Public Relations

United States of Crisis

Earlier this month, I attended the annual national conference of the Legal Marketing Association in New Orleans. The conference kicked off with a full-day pre-conference program on April 9, broken up into several tracks. I was a co-chair of the PR track that day – a program entitled “Breakthroughs in Public Relations, Content and Communications.” “United States of Crisis” featuring John Buchanan, senior communications manager at Sheppard, Mullin, Richter & Hampton LLP; Ben Harris, director of communications at Akin Gump Strauss Hauer & Feld LLP; Elizabeth Hershman, vice president of iQ 360; and Kristy Werness, senior manager of marketing and communications at Irell & Manella LLP focused on living and working in a “United States of Crisis.” Almost daily, we hear, see and read news stories reporting questionable actions by lawyers and law firms, many of which cause considerable concern for PR professionals. We as PR people need to prepare well in…

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